Anita Campbell at Small Biz Trends asked a good question of a group of social media gurus...
“If your goal is to grow a small business online, and you had time for only one social networking / social media site, which would you choose and why?”
The answers are definitely worth the reading, but the standouts appear to be Facebook, Twitter, and a sense of "it depends". Overall, my recommendation follows pretty closely along these lines. For baby steps, use Facebook; especially if your customers are the Gen Y set. Also participate in at least one social bookmark site such as StumbleUpon or Reddit.
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